Web Analytics

Web Analytics is the capturing of data about your web site visitors. Including how many visitors, when and how they found your web site, how long they stayed, where they bailed and much more extremely valuable information about potential customers that visited your web site.

A well thought out WA strategy will track endless activity on your site depending on how much data analysis is required. However, some of the most important metrics include visitor hits, visit lengths, successful order or subscriber ratios, checkout page abandonment and several other highly critical snap shots of visitor activity data. All of this data and several other metrics play a critical role (and often fatal if neglected) in the success of your online marketing program.

Web analytics can drill down to some of the most finite user activity and determine what users are most interested in and also what turns them off and results in their bailing from the site altogether. It may have to do with the design, colors, navigation system, or a multitude of other factors.

Features:

» Observe Visitors & Trends
» Improve ROI
» Track Campaign Effectiveness
» Website and Traffic Monitoring
» Export Reports

We will be setting up and configuring the web analytics server for you according to the custom needs for your business. You will be providing weekly/monthly reports for your website to help you analyse your potential customers and increase your sites visibilty and popularity.