Pay-Per-Click
Pay Per Click (also known as Pay Per Ranking, Pay Per Placement, Pay Per Position or Cost Per Click) enables you to list your site at the top of search engine results by advertising on keywords that best describe your product or service. It's a dynamic marketplace - the higher you bid, the higher your advertisement will be displayed in the list.
Yahoo calls them “Sponsored Matches” and Google calls them “Sponsored Links.” Basically, advertisers bid how much they are willing to pay to come up in those positions whenever someone searching types in select keywords and/or phrases. Click rates range from as little as $.05/click to as high as $50/click! How much the rate is depends on how many businesses are competing for those keywords or phrases.
You pay only when a searcher clicks on your listing and connects to your site. You don't pay to list, you only pay for clicks or click throughs. This way you only pay for the traffic to your site, there are no other hidden costs. Pay Per Click is not only available on search engines. Publishers can also include PPC advertisements on their sites.
An account with a PPC search engine is a great way to drive targeted traffic to your site because you only pay for actual clicks to your site. It allows you to get maximum exposure, while you control the amount you want to spend on your marketing campaign. You can clearly track the effectiveness of your ad campaign.
While there are many sites that offer pay-per-click advertising, the major players are Overture and Google.
Overture ads appear in Yahoo, Alta Vista, MSN, CNN.com and Info Space.
Google’s ads appear in AOL, Netscape, Earthlink, Compuserve, Shopping.com, AT&T Worldnet, AskJeeves.com, About.com, Lycos, The New York Times, InfoSpace, Reed Business, howstuffworks.com, business.com, food.com , HGTV.com and, on google, of course.
We Offer:
» A detailed Keyword Analysis
» Assistance with determining visitor worth
» Assistance with writing descriptions
» Setup with Overture and Google of up to 100 key words and phrases
» Campaign monitoring, analysis and revisions
